About Amanda Rush

The Systems Thinking Origin Story

Amanda Diane Rush is a founder-operator and systems strategist known for transforming outbound lead generation from a manual, emotionally draining activity into durable business infrastructure. As the founder of Rush Digital Marketing, she designs and installs LinkedIn-based client acquisition systems that prioritize predictability, signal clarity, and long-term performance over volume-driven tactics. Her work is grounded in an operator-first philosophy: marketing should function as a core system that supports the business, not a daily cognitive burden placed on the founder.

Over the past seven years, Rush has reverse-engineered what actually drives conversion in outbound outreach by testing thousands of message variations across hundreds of real client implementations. Her systems consistently generate response rates far above industry norms by treating lead generation as an engineering problem rather than a creative one. Instead of relying on intuition or automation-heavy spray tactics, she builds data-backed ecosystems that identify relevance through pattern recognition, then hands the conversation to humans at the right moment. This approach allows her clients to scale pipeline without burning networks, damaging reputation, or sacrificing authenticity.

Rush’s work sits at the intersection of systems engineering, behavioral psychology, and founder operations. She understands that the true constraint for established businesses is rarely lead volume — it is cognitive bandwidth and decision fatigue. Her methodology removes noise, creates leverage, and gives founders clear decision frameworks they can trust. Based in Portland, Oregon, she leads a small distributed team and remains directly involved in strategy and system design, with a long-term mission to redefine outbound marketing as a strategic discipline — one that enables businesses to grow through leverage rather than intensity.